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SOCIAL MEDIA REBRAND
@VIZIO
I led the rebrand of VIZIO’s social media presence, evolving the voice, content strategy, and overall approach to create a more engaging and culturally relevant brand identity. The refreshed strategy tapped into trends thoughtfully, leaned into relatable storytelling, and built a consistent presence across platforms. The result was a stronger, more distinctive presence that resonated with audiences and positioned VIZIO as a brand worth following, not just a brand selling products
TALENT READS TO TALENT STORIES
@VIZIO
Traditionally, partner marketing for TV premieres featured scripted talent reads paired with a trailer, an outdated approach that didn’t capture attention on social. For the premiere of STARZ’s Outlander: Blood of My Blood, I collaborated with the partner marketing team to try something new: an original Q&A format built to spark genuine connection with both fans and those new to the franchise. The result was an authentic, conversational piece that felt native to social, inviting audiences to lean in rather than scroll past.
THE KELLY CLARKSON SHOW
@VIZIO
I initiated VIZIO’s social partnership with The Kelly Clarkson Show to promote our karaoke product, Mic Me, aligning it perfectly with our on-air holiday giveaway segment. I led the social campaign start to finish, from creative brainstorming to coordinating cross-team approvals with product marketing and industrial design teams, to securing music licensing clearance with legal. The collaboration tapped into a natural audience crossover, generating awareness among viewers who already love music and karaoke.
